// Reference · Brand assets
The typography, colour palette, and marks of Post-Hype Realism. For press, designers, citation, and anyone reproducing PHR material in print or digital form.
PHR uses three typefaces, all under the SIL Open Font License (OFL). They are free to download, embed, and self-host. Direct downloads at the Google Fonts links below. Do not substitute. The system reads as PHR only when the three are used together.
Use the machine.
Hold the wheel.
Used for h1, h2, h3, hero titles, card titles, all display surfaces. Letter-spacing tight (-0.04em to -0.055em).
The work decides what the work says. A sponsor may underwrite a release. A sponsor does not shape the line.
Used for paragraphs, ledes, body copy, UI text. Letter-spacing -0.01em. Activate stylistic sets ss01 and ss02 for the disambiguated digits and the single-storey a.
// 01 · ESSAY · HONEST FAKE
// USE THE MACHINE. NAME THE SEAM. KEEP THE SOUL.
Used for the // NN · Title eyebrow pattern, all meta labels, the section-number rhythm. Letter-spacing 0.18em to 0.22em. Always uppercase.
Δ · U+0394 · Greek Capital Delta · in BeNΔ$TY
$ · U+0024 · Dollar Sign · in BeNΔ$TY
· · U+00B7 · Middle Dot · used as separator in metadata rows
→ · U+2192 · Rightwards Arrow · CTAs and continue prompts
↗ · U+2197 · Up-Right Arrow · external links
// · double slash · opens every eyebrow and section label
PHR runs on a near-black background by default. A light theme exists for accessibility. There is no brand accent colour. The work earns its visual weight through type, not hue.
Page background
Primary text, strong borders
Secondary text, lede, meta
Muted labels, tertiary
Default 1px dividers
Card surfaces, form fields
Page background
Primary text
Secondary text
Dividers
Ray Medulla pages only. [data-accent="blood"]
Reaper Ray pages only. [data-accent="iron"]
PHR has no graphic logo. The brand identity is typographic. Each mark is a wordmark set in the canonical typography. Reproduce in Archivo or JetBrains Mono, never substitute. Use ™ until DPMA registration is granted.
Archivo 900, letter-spacing -0.05em. Used as compact mark in footer and small surfaces.
Archivo 800, letter-spacing -0.025em. The umbrella concept. The registered word mark is “Honest Fake”; the article “The” is editorial. Use ® after “Honest Fake”.
JetBrains Mono 600, letter-spacing 0.08em. Always with full periods between letters. Never "FBTS" without dots.
Archivo 800. Capital B, lowercase e, capital N, Greek capital Delta (U+0394), dollar sign (U+0024), capital T, capital Y. Searchable as "BeNasty".
The wordmark IS the typography. Set it correctly, the brand reads.
No Helvetica, no Arial, no display script. The wordmark loses its identity instantly.
Honest Fake® is the only registered word mark (DPMA, 19 May 2026) and carries ®. Post-Hype Realism™, Frankenstein-Realism™, AI-Artivism™ are claimed under § 5 MarkenG and carry ™.
The marks are set in their canonical weight, spacing, and colour. Stretching breaks the typographic logic.
Visual: BeNΔ$TY (delta + dollar). Search/voice/index: BeNasty (Latin alphabet). Both refer to the same person.
Both forms are accepted. Both refer to the same doctrine. Do not use one to imply opposition to the other.
Vector SVGs of the wordmarks and any pre-rendered PNGs for press use are available on request. Email rayhonestfake@gmail.com with subject "Brand asset request", the mark you need, the publication context, and the format (SVG / PNG / specific dimensions). Reply within 3–7 days.
For editorial use only. Commercial use of any mark requires written licensing. See /legal-ip for full terms.